Movie premières – Taking a new marketing hype in Cameroon

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Over the past few weeks I’ve had a number of conversations with people involved in film & TV marketing about how best to use social media to virally promote movies and TV series online.

There are a few things unique about marketing films and TV shows. Timing is incredibly important – you must build up as much hype in the short space of time leading up to and around the launch as possible. Another unique factor is that films and TV shows, by their very nature, are content gold mines – a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch.

Unfortunately, movie marketing is not a science, but there are a lot of lessons we can learn from those who have successfully (or unsuccessfully) marketed films & shows before us. The most revealing of all is the new hype taken by the Cameroonian cinema who have adopted the strategy of bringing their movies to the targetted population through movie premieres organised in class and glamour. Though not common yet, it is taking a new dimension in Africa.  Most premieres take place at one of three places: Grauman’s Chinese (in Hollywood), The Village Theatre (in Westwood) or the Arclight/Cinerama Dome (at Sunset & Vine). The exceptions are films made by Disney, which usually premiere at the El Capitan theatre (across from Grauman’s).

Confidently, Cameroon, commonly referred to as Africa Imminiature or +237 has found its place in the cinema industry in Cameroon.

The year 2017 has recorded remarkable evolutions in the Cameroon cinema industry ranging from Comedy show, music festivals, concerts and the most intriguing of all, movie premieres. Talking about movie premieres, Cameroon has seen the day of light through great movies like the breath taking BREACH OF TRUST  and the mouth gipping A MAN FOR THE WEEKEND; 

Of course these great moments are created by a team of great people led by great mind like the fast growing Syndy Emade, Roseline Fonkwa and a whole lot more.

It’s no news that the Cameroonian ministry of Arts and Culture isn’t investing in its local cinema but with determination from committed movie and music producers, they stop at nothing to get all stakeholders on board and engaged.

Below are some strategies on how to create more buzz and engagement on the Cameroonian cinema industry and its premières

#1 Do Something Remarkable – The Publicity Stunt

Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”. I am a strong believer that word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about.

When Game of Thrones marketed their latest series in the UK, they erected a bus-sized dragon’s head, appearing to have been washed up on a Dorset beach.

Dragon head

When these guys launched Chronicle, they flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets. Do something remarkable.

#2 Pre-Roll Video Advertising

Pre-roll video ads are an incredibly effective tool for drumming up interest and seeding your trailer online. They’re relatively inexpensive, and you aren’t charged if the viewer clicks ‘skip’ within the first five seconds. Using a service like TubeMogulyou can easily have your trailer appearing before related videos on YouTube, as well as sites like IMDB, 4oD, Vimeo, and many other sites.

The important thing to remember with pre-roll advertising is to give the viewer a call to action i.e. something to do right now. This could be visiting the movie’s Facebook Page and engaging in a social game about the film, or entering a competition to win premiere tickets, or perhaps just going through to the movie’s official website to watch the full-length trailer. Of course, the more interesting you can make it for the viewer the better.

#3 Be Smart With Press Junkets

Press Junkets are one of the movie industry’s most powerful publicity tactics. Essentially, these events fly as many key journalists, critics, and reporters to a location where, over the course of a few days, the press can conduct interviews with all of the main actors and directors from the film.

Be smart with who you invite to your press junket. Don’t limit yourself to journalists – they’re not the only people who can create buzz around your film. While the main journalists and critics will be key, you may also want to experiment with inviting influential bloggers and fans to the event. One tactic may be to run a ‘mini press junket’ in all of the major cities that you’re planning to launch in. This will open up huge potential to run a social media competition for a number of fans in each city to attend their local press event and meet the cast.

#4 Let your viewers experience the story

The Hunger Games had one of the most forward-thinking digital marketing campaigns of the decade. I’ll touch on various aspects of their strategy throughout the post, but perhaps the most innovative aspect of their strategy was their ‘Virtual Hunger Games’, whereby users could join a district and compete against other districts, just like in the film.

This virtual game enabled viewers to experience what the characters in the film experienced while engaging with other fans of the film. What was incredibly smart, was how this game also tied in aspects of gamification and social integration to incentivise users to invite their friends, share updates, and ultimately spread the word about The Hunger Games virally.


#5 IMDB Listings & Advertising

They say that the hardest place to sell a book is in a bookstore, but with millions of people visiting IMDB on a daily basis in search of new films and TV shows to watch, it’d be ridiculous to ignore this site in your film or TV show’s digital marketing strategy.

There are some great posts explaining how to get your film listed on IMDB. My advice is to be as comprehensive as you possibly can when filling out the information required in the listing, and do whatever it takes to drive people to review the film. IMDB is a search engine, and much like Google or YouTube, their algorithm is driven largely by relevance and popularity, so you’ll want to make sure that your film page contains as much information as possible, and is well linked throughout the site.

IMDB also has an excellent range of advertising packages, which are worth looking into. Another tip is to leverage film lists. Try creating ‘top 10’ or ‘top 50’ lists for films of your genre, featuring your film or TV show somewhere in the list. It’s a bit sneaky, but providing your film is relevant and a valuable edition, no one’s getting hurt!

#6 Involve your audience in the making of the film

In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning “Why so Serious?” campaign, which brought Gotham City to life. The video below shows how the campaign encouraged over 10 million fans around the World to visit landmarks around the World in full Joker makeup, creating a huge amount of buzz for the film.

Involving your audience in the making of or promotion strategy of the film is a fantastic way to get some die-hard early fans. There are countless ways to do this, from running a competition to be featured as an extra, to crowdfunding your film or TV show using a platform like Kickstarter, where people are rewarded with exclusive gifts for helping to fund the making of the film.


Managing Press Relations at events

Media Relations Tips from RNC and DNCConventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers.

The bigger the event, the greater the competition for attention. And at any given moment, a news story can break that unexpectedly changes the tide of the whole week.

PR Newswire’s audience relations team has experienced all of this and more during this month’s political conventions: the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia.

As the official newswire service for these two major events, we’ve had the wonderful opportunity to engage with journalists and bloggers covering the nominations and to assist in signing them up for convention newsfeeds.

Senior Audience Relations Manager Christine Cube and I have seen a lot and learned a lot over the past two weeks. Here are 7 lessons we picked up along the way for managing media relations in the middle of a major conference.

1. Act fast, and get to the point. 

Thanks to technology, our jobs – and the world – are conveniently at our fingertips. Because of this, it’s easy to stay stationary, glued to our screens for hours of virtual outreach. But nothing beats the forming and fostering of relationships in real life.

At an event like a political or industry convention, it’s important to put yourself out there early in the process.

Media are already busy and stretched thin and it’s exponentially more hectic for them at a high-profile event. It’s important to respect their time and their process. Greet them early and be succinct in your approach. Nail down your quick script ahead of time to prevent losing their attention.

At both conventions, the first two mornings of each week were critical hours in our approach. With main events happening in the evenings, journalists were most accessible at this time.

2. Find the right person in the room.

Being able to attend an event on the national stage is a dream come true for someone in media relations. With tens of thousands of journalists on-site, it’s essentially the Holy Grail for finding and connecting with members of the media.

Unfortunately, talking to each and every person in the room isn’t realistic. The temptation to approach major media may not have the right payoff either. Taking the time to find the right person in the room can make all the difference.

When approaching a bigger group from the same news outlet (some of these designated media areas housed hundreds of staff members!), the best outcome can come from pinpointing who in the room holds the position that most closely correlates with what you can offer.

The best gateway to a large group is through someone they already know and trust.

3. Build the relationship – the right way. 

Be the journalist’s problem solver first, and friend second.

At the conventions, we had one job to do – to make journalists aware of and get them connected to the official convention newsfeed. Of course, there are perks for us. We get to immerse ourselves in their environment to better understand how they work.

4. Tune in.

Listen to what’s happening around you at all times. Whether sitting down to get some work done, walking from location to location, or strategically re-canvassing areas where media are present, your ears should always be open.

You may hear a journalist mention a need that you can help fulfill, providing you with a perfect opportunity to present your ability to assist. (Overheard at the convention: “How do we get speech excerpts?” Me: “I can help with that!”)

If you are in need of more opportunities for face time, check Twitter. At major events, you’ll typically find journalists posting coverage and personal accounts on social media using the event hashtag. If the media aren’t present in the areas you expect, you may learn they’re congregating somewhere you can strategically place yourself for timely introductions.

5. Silently advertise your abilities.

Following the action can be lucrative, but it’s not always possible. Finding ways to silently advertise who you are, what you do and the solutions you offer can help attract the people you’re trying to help – especially when you’re on the move.

“Ask me” buttons or name tags that draw the eye can help while you’re mobile or attending events where media are also present. A table tent sign in front of your laptop can help initiate introductions, while you have your eyes down on your screen. Both proved necessary for us and made us more approachable in the eyes of the journalists.

If you want to reach those you can’t see, be social. If you know who’s going to be present, do some preliminary outreach via email. Blogging before and during the event can also help draw attention to your presence, as can reminders on social using the event hashtag.

Wall Street Journal at RNC and DNC conventions

6. Be their advocate.

Putting yourself out there to a large group usually means fielding a lot of questions you don’t have immediate answers to. With this comes an opportunity to forge a deeper relationship through good, old-fashioned customer service.

If a journalist is looking for something beyond your job description, see what you can do to get it by talking to your contacts, connecting them with others you’ve met, or simply running to an information desk.

Any work you can do to be a liaison between a journalist and someone who can help them can go a long way, and as we found, can make you a productive resource that they may keep coming back to for more.

7. Know when to stop.

A critical step in the media relations process is recognizing when to put the work on hold. There’s a time and place for successful outreach, and sometimes the best thing to do is to do nothing.

Pay attention to the silent signals journalists convey as they work to cover the event. If they appear to be deep in conversation or you sense tension or increased movement, leave your card and information with someone. If they need you, they will find you. We learned very quickly from our growing inboxes that this scenario is not a lost cause.

Finally, trust your instincts. If even a moment of contact feels at all uncomfortable, come back at a better time. They’ll appreciate your consideration of their busy environment.

The media relationships you build at a major conference can prove beneficial long after the event ends. Once you establish a connection, strengthen it over time to prepare for your organization’s next earned media opportunity.

Download our guide Redefining Newsworthiness: New Opportunities to Earn Media & Attention to get more tips that will help connect your brand’s story with journalists, bloggers and other influencers.

Photo credits: Anna Jasinski and Christine Cube, PR Newswire

Author Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski or on Snapchat. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.

Follow me on @CallmeBih and catch the latest sharings on what’s happening around you and I

Review your use of Marketing Technology to deliver competitive advantage for your business

Move from ‘Random’ Acts of Technology to create a structured Martech roadmap

Marketing technology offers fantastic opportunities to grow your business using ‘cloud services’. Yet with thousands of competing vendors it can be difficult to know which are the best solutions to form the ‘martech stack’ for your business.

To help simplify your decisions about technology and create a long-term roadmap, Smart Insights offers members a range of resources to help you review your current and future use of marketing technology. These are structured around our RACE planning framework for the customer lifecycle, so it helps you take martech decisions based on marketing and customer communications needs.

Our resources will also help you define the best marketing technology stack; the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications and to deliver market insight and reporting.


Learn the best combination of martech to support ALL your marketing activities

Create a winning Marketing Technology and Innovation strategy

With competing technology solutions from thousands of vendors, it can be difficult to understand the options for creating a future-proofed martech stack. This toolkit offers you the opportunity to audit your martech investments through mapping the categories of marketing technology against your marketing communications requirements using the Smart Insights RACE planning framework.

The toolkit also offers recommendations on the marketing applications of cutting-edge technologies such as Artificial Intelligence, Machine Learning and Predictive Analytics. There is a lot of media hype about these, so we focus on practical applications which are relevant for businesses today including sector reviews for retail, travel and financial services.

This toolkit will support you in these essential marketing technology and innovation activities:

  • 1. Create a long-term martech roadmap
  • 2. Review options for creating ‘single view of customer’
  • 3. Assess the relevance of Artificial Intelligence applications to your business
  • 4. Evaluate Return on Marketing Technology (RoM)
Armed with our Marketing Technology and Innovation Toolkit, the world’s top marketers use our unique approach to develop winning Marketing Technology and Innovation strategies.

6 Steps to starting a small Business.

A great small business always starts out as an idea, but you have to transform that idea into action. That’s where many individuals can start to feel overwhelmed. It’s understandable to freeze up at the deluge of things that are required to get a business started, but getting going is actually easier than you might think.

Like any big goal, if you start by breaking it down into smaller tasks, you’ll be able to tackle enough of the actions necessary to get started. Here are six ways to break down the process and simplify getting started with your own small business.

Image result for african entrepreneurs

1. Write a one-page business plan.

The key to a successful small business, especially in the startup phase, is to keep things simple and costs low. Costs don’t just mean your monetary costs, but also your time.

Many would-be small-business owners fall into the trap of trying to create the world’s biggest and most robust business plan. You’re only going to need that if you’re seeking investment or financing, and even if you will be seeking either of those things down the road, I always recommend small-business owners start out with by testing their ideas first before investing lots of time and money.

Related: Why You Must Really Know Yourself Before Starting a Business

So to get started, create your own simple, one-page business plan that is a high-level overview of the small business you’re about to start.

  1. Define your vision. What will be the end result of your business?
  2. Define your mission. Different to a vision, your mission should explain the reason your company exists.
  3. Define your objectives. What are you going to do — what are your goals — that will lead to the accomplishment of your mission and your vision?
  4. Outline your basic strategies. How are you going to achieve the objectives you just bulleted?
  5. Write a simple action plan. Bullet out the smaller task-oriented actions required to achieve the stated objectives.

That’s it. It might be longer than one page, but it will surely be more organized and shorter than a full business plan, which could take weeks to write. If you need more information on the one-page business plan, or want to write out a full-blown finance-centered business plan, you can check out the book I co-wrote with my brother that has a robust explanation of both, Small Business, Big Vision: Lessons on How to Dominate Your Market From Self-Made Entrepreneurs Who did it Right.

2. Decide on a budget.

While I highly recommend you keep your costs as low as possible, you’ll still need to determine a budget to get started and how much you’ll be able to spend. If you’re self funding, be realistic about numbers and whatever you anticipate your budget to be. I’ve found that an additional 20 percent tacked on for incidentals is a realistic overage amount that helps you plan your burn rate.

Your burn rate is how much cash you’re spending month over month. It’s an important number for you to figure out to determine how long you can stay in business before you need to turn a profit.

You should set up your business with profitability in mind the first 30 to 90 days. It’s possible. But have a budget reserve so you can survive if things go leaner than expected.

3. Decide on a legal entity.

Filing paperwork to start a business costs money. Often, depending on your state, it can be a lot of money. You’ll need to account for city or municipality licensing, state incorporation or business entity fees and more. Do a thorough search ahead of time to determine what the filing fees are for your city, county and state before starting any business.

Often in the initial “test” phase for your small business, it can be wise to start as a sole proprietor, as it means less paperwork and up-front expenses. That can save you some big-time cash while you determine the viability of your business. Do be aware though that acting as a sole proprietor can put you at personal risk, so you’ll want to weigh the benefits vs. risks and then speak with a local attorney or tax professional to decide which is smarter for your short-term vs. long-term goals.

You can always file for a business entity once you’ve proven in the first three to six months of business that you’ve got a viable, sustainable model.

Related: When Starting a Business, Beware All the Taxes and Regulations

4. Take care of the money.

Whatever business entity you decide on, keep the funds separate from your personal accounts. This is a big mistake that makes tax time and financials so confusing. It’s really easy to set up a free business checking account with your local credit union or bank. All you’ll need is your filing paperwork, sole proprietor licensing information and an initial deposit to get set up from most financial institutions.

Don’t pay for an account or get any kind of credit lines yet, just get a holding place you can keep your money separated from your personal accounts. This should take you no more than hour at the financial institution of your choice.

5. Get your website.

Regardless of whether your business will be brick or mortar or online, you’ll need a website and that means securing a URL. Popular domain sites such as HostGator and Go Daddy will allow you to search for the website domain address of your choice and purchase it for as little as $9.99.

If you’re starting an online business, you can tie your domain to an online shopping cart and store front such as Shopify for a low monthly fee, or you can build a basic website yourself on top of your URL with do-it-yourself drag-and-drop site builders such as Weebly for a low fee. Both are less than $100 a month.

6. Test sales.

You have enough of a foundation now that you can start testing some sales. Try to spread the word in inexpensive and creative ways.

If you have a service-based business, get involved with your local chamber of commerce or small-business chapter immediately and ask what resources are available for you to speak, present or share information about your business. If you have a product-based business, test the viability of your product at local swap meets, farmers markets or other community events to test what the public really thinks (and if they’ll purchase) from you.


Brand activations are not meant to be measured in terms of sales made. Instead, they should be viewed as a way to generate awareness and visibility for a company through cultivating real life engagement experiences with the target consumer.

Have you ever noticed when you go to buy a popular brand’s product, do you ever stop to ask yourself, how did they become so trustworthy and admired?

When a product is first manufactured it is virtually unknown to the general public. Brand activations is that liaison between the company and the target consumers

Consumer brand activations are a very crucial part of building a positive perception of a brand

This can be done through product samplings, in-store retail marketing, sponsorships, and experiential events.

This also encompasses the brand figuring out a few core features that will distinguish them amongst their competition in crowded marketplaces. They have to find brand positioning that will uncover assets that will highlight long term benefits to the company.  Brands must find a way to reach potential customers that can shift perceptions and create a real emotional engagement. These marketing events must bring up positive feeling in the minds about them in order for them to become loyal customers and purchase their products.

Key principles

  • To inspire demand for a particular brand, they must tap into the consumers’ passions using creative strategies and ideas.
  • Timing plays an important role in connecting consumers at the right time, and the right place so that the consumer becomes a motivated user and fan of the brand.
  • Using activation strategies, such as in person experience events, this can lead to the consumer starting to believe in the brand and what it stands for, which is a closer step in the path to purchase.

Brand activation case study


Here is an example of how brand activation can work. Pirelli Tires relies heavily on a strategy built on key partnerships with Formula One grand prix events, in order to promote its tires as being high performance.

There is a huge value with being a part of this world class racing event, as is the value of the premier performance and technology of the tires.

Having the name and logo as a part of the F1 racing circuit emotionally engages the consumer and all fans of racing, since the events are associated with high performance vehicles and expert driving.

Strategies for implementing a consumer brand activation campaign:

Experiential events 

Live experiential marketing events are being used by global brands to help position the brand into the consumers’ minds by attracting and emotionally engaging them in personal experience.

These events give people a chance to try a product, ask questions about it and participate in some way that makes them feel apart of the brand.

This can be achieved by blending physical and digital experiences together, so that the participants are encouraged to play apps and games, have their photos taken or ride on virtual reality car and bike simulators.

The purpose is to reach people on multiple levels (emotional, rational, psychological) so that they walk away from event remembering what is was like to touch, taste, and feel the product rather than just reading about it.

Promotional marketing  

Promotional marketing involves raising awareness of your brand and its products in order to generate more sales and gain a loyal customer base.

The targeting of promotional marketing can take many forms, it can be targeted at businesses, to retail and wholesale companies or it can targeted at the end consumer.  Consumer promotions can be executed by using reward loyalty programs, giveaways, special offers, product samplings as well as point of sale displays.

Business promotions can used in workshops, event sponsorships, trade show booths and direct mail campaigns.  Wholesale trade promotions may consist of using incentives, or providing entertainment value or other methods like bonuses to reward resllers.

In store retail marketing  


In store retail marketing activations can help a customer choose one brand over another inside a department store. It helps to enhance the image of a product or brand and as well as feature the benefits it offers or introduce the lifestyle associated with purchasing the product.

There are different types of retail marketing, a brand can be activated using point of purchase displays, attractive design or hosting, retail product launch experiences that allow consumers to experience and try a particular product.

For example, Ray-Ban launched a retail consumer activation tour called ‘Never Hide’ inside a number of high department stores, which engaged consumers by allowing them to try on the new polarized sunglasses and encouraged them have their photos taken inside a branded Ray-Ban photo booth.

Metrics for brand activation campaigns

When you want to create a brand activation campaign, the underlying objective should be to develop a face to face two way conversation with your customers.

Consumer brand activations help to bring life into a company and can build a very loyal fan base. The caveat is you need to create engaging and memorable experiences that strike real emotions with your consumer.

Here is a list of some of the measurement factors to keep in mind.

  • Consumer reach. How many targeted consumers would this campaign activation touch and reach?  Is it a national scale, worldwide tour, city wide or hyper local?
  • Brand relevance. Is this activation strategy and campaign relevant to the brand’s message and core values?
  • Return on investment. Can you measure the benefits vs the cost? Activation awareness campaigns should not always be measured in financial terms and sales. Were you able to capture consumer data, such as emails, social media followers and other future marketing leads and opportunities?
  • Long term potential. Do these activations campaigns give the brand any potential to gain sizeable long term benefits?
  • Integration capabilities. Will this brand activation campaign compliment and have the ability to integrate with other types of marketing channels within the company?
  • Uniqueness. Does your brand have a unique value or selling proposition that get consumers attention and make them want to talk about it?
  • Amplification. Is it possible if needed to be able to make changes in order to increase the amplification of the overall activation campaign?

Career Advice to Graduates

In today’s world though life is much more complex. There are literally thousands of jobs, and they evolve and change every year. Every week!

What is a career?

So what are we trying to identify, plan and control. And why?

Essentially you are looking for a way to make a living, to provide yourself and your loved ones with an income, place to live, comfort and security, cars and holidays.

But there is something else too. How we earn our living means more than that. It is how we define ourselves. How we spend a large percentage of our lives.

It is part of our sense of self, and also how we are going to spend a huge proportion of our lives.

And after all the work you put into your degree you want to find a great job that allows you to employ your knowledge. And you want to be financially independent.

How can you get it right?

And what if you get it wrong? How can you possibly know now, at the start of your career, when you are young and inexperienced, what will fulfil all those objectives for you for the next 40 years?

The short answer is, you can’t. And you don’t need to. So relax. Every job you take will teach you key skills, confidence, how the world of work operates. And you will probably change jobs fairly frequently early on in your career.

If you are working for a small company you will probably look for a bigger job with more responsibility. In a larger company you are likely to get the opportunity to change roles and departments and go for promotion.

Most peoples will have several careers, possibly leading naturally into each other, but sometimes there will be a complete change of direction. And this is how it is going to have to be in our fast changing world. Many of us are in jobs that didn’t exist when we were planning our careers.

When I was at school there was no World Wide Web, no internet , no ICT , no computers, no coding or programming, website building, content development, SEO, Media advertising …………………

Nobody considered a career as an astronaut, or in robotics, as a radio DJ, plastic surgeon, travel agent or game show host.

The world has changed enormously in my working life, and will continue to change in terms of how we make our living, as new technology shapes and enhances our lives.

What if I want to change my career?

It is almost a certainty that you will change your career as you go through life, because the world will evolve and you will need to move with it. So there will be changes as you react to new technology, or even anticipate it and become one of the first people in a new sector.

Another driver for change might be family responsibilities – the birth of children, or the need to care for parents. Or perhaps you will relocate to be with a partner, or will be made redundant, or just become bored and need a change.

Is it time to change career directionSome of these changes will be gradual, perhaps you will follow a specialisation within your career, and others might be a completely new career.

As long as you have the ability to do the job, it pays you what you need to earn, and you enjoy the work, there is nothing to say you can’t have several completely different careers. This is increasingly common now, and can add a new dimension as people bring their perspective and experience from one career to another.

The Untold Story of Pechulano Ali

Self empowerment and confidence seems to be losing its grip among the young Cameroonian generation. Every young person has the opportunity to succeed if they realise their passion and follow it to the latter.

Have you ever heard about Pechulano Ali? He is on of the rare Cameroonian youths who never gave up on what he earnestly desired. This young Cameroonian in the United States of America is an embodiment of self confidence, motivation, inspiration and what have you? He took up in the department of Mathematics in the University of Buea but when he realised that his sphere of influence was in the world of communication, he immediately diverted to studying Journalism and Mass Communication in the same University.  Today, he is treading on a greater path at the Michigan University – United States of America.

There is more to this rare gem than meets the eye. Follow him keenly, be inspired and take the step of change.

Keeping your career on track – Managing people.

A new job is daunting enough, but when you have a couple of direct reports to manage for the first time ever, it is difficult to know where to start.

You don’t want to appear heavy handed, and how do you stamp your authority on people who know what they are doing and you don’t , and you are relying on them to guide you into the new role?

I find the easiest way to manage people is to work with them.

peopleYou are expected to ensure they achieve their goals, as well as your own. So you need to know how they are doing with their daily tasks.

So each morning spend a couple of minutes with each of them. Depending on circumstances, this can be fairly informal. Once you have switched your computer on and gone to get a cup of tea, stop at their desk on the way back to yours and ask what they have planned for the day.

Over a couple of days this will develop into a dialogue “Did you get that report you were working on yesterday finished?” “Shall I check it over for you? “ “Can you copy me in on that please? “And you will develop a feel for their role, duties, capabilities, and capacity for more or less work.

You will be involved in their workload and can begin to manage by asking them to do things for you, resetting priorities, and scheduling tasks as you see fit.

Also take an interest in their personal lives, without being intrusive “anything nice planed for the weekend?” “How are the children? “ “Did you enjoy your holiday?”

Over time you can establish a working relationship with a personal touch, sharing a few pieces of information about your social and personal life, while keeping the focus on the office and work.

Think about how you have been managed in the past-what did you like or dislike about your managers style? Adopt some of their practices.

Most companies will have job specifications or descriptions in place, and it is useful to review yours early on in the new role, to ensure you are covering everything. Ask for a copy of your direct reports job specifications too, so you can see what their responsibilities are and what you can expect them to be achieving.

More formally, part of your job as a manager is to ensure your staff achieve their goals, so it would be perfectly acceptable to ask your HR contact for a copy of your staffs’ performance review file, assuming your company have a formal procedure. You will need to see it at review time anyway, so checking it now means you can pick up where the previous manager left off in terms of actions required.

If there is not a formal review process, ask either HR or the staff member them self to discuss any goals or objectives that have been set for them and help them to achieve those targets.

How to update your skills in your career.

During your career, you might come to a point where you feel that your skills aren’t keeping up with the fast, ever-changing pace of the industry – and this is especially true in digital.

Whether it’s a new tool that you’re not familiar with, a search algorithm you’re struggling to grasp or a social platform you can’t get your head around, it’s quite a scary situation when you feel that you’re not as competent at your job as you used to be.

So, how do you get yourself back up to speed? Well, there are a few things you can do to upgrade your job skills – and we’ve listed some here for you.

1) Take An Online Course

If it’s more technical skills like coding or analytics that you’re struggling to keep up-to-date with, then there are plenty of online courses you can take to brush up on your skills.

Also, if it’s more the digital marketing side of things that’s the issue, then the Chartered Institute of Marketing do some really good digital marketing courses that can be taken online or at a training centre and you come out with a recognised qualification at the end of it.

2) Read More Blogs

In an industry such as digital, even the most advanced courses lag behind the evolution of the sector, and some can become instantly out of date.

Studying industry blogs are a great way of staying in the loop with any changes or advances in your particular niche, so it’s a good idea to have them all bookmarked and sign up for their newsletters.

In digital, good blogs to keep an eye on are TechCrunch, Moz and Social Media Examiner, but there are many more discover.

ppc skills shortage3) Start An Out-Of-Work Project

Another way of updating your skills is to address the issue head-on and start developing your skills in your own time.

Whether it’s building a website using a new platform, setting up a page on a new social platform, or using a new coding language, using these on your own personal project is a great way of developing your skills.

Also, personal projects are great things to put on your CV as they show that you’re passionate about your career outside of the workplace.

4) Attend Some Conferences

The great things about the digital industry is that there are loads of really useful conferences you can attend.

Not only are they full of great people you can network with, but they’re also a fantastic place to take part in workshops to develop your skills.

For example, a social media conference might give you the opportunity to break off from the main conference and join a workshop all about how to increase your reach on LinkedIn, or you could even build a relationship with a Twitter influencer that you admire and glean some insight from them.

A quick Google search will bring up all the conferences in your area, but also check out TedX conferences which take place all around the world.

So there we go, some tips on how to update your job skills when you’re feeling a little rusty. Do you agree with these tips or have any of your own?

Let me know in the comments below.

Achieving confidence #Motivation

Confidence goes hand in hand with Commitment and Competence. Once you know what you want, are committed to achieving it, and become competent in your field, then confidence will follow naturally..

Do one thing every day that scares you. ~Anonymous

In the meantime, as you work your way along the path to Commitment and Competence, your Confidence will grow daily with your achievements. Learn to recognise and celebrate your achievements, however small.

Pray ceaselessly, trust in God always.

Keep a written record to remind yourself of how far you have come. This can become the basis of your CV when you are ready to move on. Don’t forget to record hard facts about significant Achievements- percentage increases, and numerical targets achieved.

It is important to have a purpose and direction for your Life and Career, while at the same time keeping an open mind to new opportunities that present themselves. So define what success means to you personally- what would success look like? Can you create a picture of it in your mind?

Then commit to taking personal responsibility for your Life and Career success by setting and achieving high goals .Don’t allow yourself to be dragged down by negative people and events, or disappointing outcomes. Be realistic about mistakes and shortcomings, correct them where you can, learn from them and move on.

Build Confidence by facing your fears and acting to tackle them head on. Be optimistic of good outcomes. The Universe reflects back to us what we project.

Life is not about finding yourself. Life is about creating yourself. ~Lolly Daskal

Build your Confidence by surrounding yourself with positive people, who will achieve success that you can celebrate, and acknowledge and celebrate yours with you. Cultivate a network of people who will encourage, mentor, coach and inspire you to help you create your success and build on it.Build your Confidence by sharing your knowledge and wisdom through mentoring others. This will improve your listening skills, encourage you to focus on and verbalise your own skills.

Become competent at everything you do in your personal and professional life. Be a person who makes a positive impact in every situation, delivers outstanding performances, is an excellent communicator, and builds strong relationships.

Demonstrate integrity in business and your personal life, manage your time effectively. Follow the rules of courtesy and etiquette.

Constantly seek challenges as a way to grow and develop your skills- stretch yourself every day. Find ways to update your skills,

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. ~Ray Goforth

Eat well, take exercise, and be healthy. Strive to understand others and their problems. Offer the hand of friendship. Care about your personal appearance.Continue to review and record your achievements, learn from your mistakes, and move onwards and upwards every day.

Take pride in everything you do, and in all your achievements. Note and celebrate all your small and big successes .

Now you are on the path to confidence!

AIDA – How to ensure your Cover letters attract the recruiter’s interest.

A cover letter is a sales document. Classic sales and marketing theory is that a sales document must  follow the AIDA rule. It must attract the reader’s;-





First It must grab the reader’s attention, then get their interest, next pique their desire to “buy “, then finally get them to take action.aida

The recruiter is human, working their way through a boring pile of resumes or CV’s. Yours should stand out by following the AIDA Principle.

First you need to grab their attention;-

  1. A good way is to mention someone they know by name . Give them a personal connection. If you know who the hiring manager is, or you have met the company owner, or know someone who works within the business , don’t hesitate to use their name in the first line of the letter ;-
    “Your colleague, Mary Jones, has great things to say about the organisation and thinks I might fit in well there. “
  2. Then get their interest. Say why you want to work for the company. This shows you have done some research at least. Make it as relevant as you can, look online for snippets of news you can use, or perhaps mention a relevant policy they list on their website.
    “ I know they like to promote from within and would love to get in on the ground floor of this exciting company and work my way up to management “
  3. Then encourage them to “buy “ by taking your application to the next level, which is the job of the cover letter.Include interesting and personal information about why you are a good fit for the job-for example , if the position is in advertising say;-
    “I love advertisements and have, since the age of 5, preferred them to the programmes. I know all of them by heart and the soundtrack that accompanies them”
  4. They are still reading, good!. Now you need them to take action. Sell yourself by briefly mentioning experience, qualifications or qualities you know from the advertisement or job or person description that the recruiter is seeking. For example if they want someone with HR and training experience;-
    “In my position at ABC, I was asked to assess all potential trainees, and design a bespoke training and development programme for each of them “

If you follow these four steps you will grab their attention at point 1 with a mutual friend or colleague, get their interest at point 2 with the reasons you want to work for the company, pique their desire with your potential fit for the position , and then encourage them to take action at point 4 with your relevant experience .

That should get you an interview at the very least!

3 Ways Digital-Out-of-Home Advertising creates User Experience.


With the change of  approach towards life, the masses are getting more and more busy to interact with contents. The traditional media no longer generates as much traffic for marketers as was initially the case due to the fast penetration of internet. Marketers have quickly adapted their trend to this new hype and are going far beyond online to create a closer user experience. “If you cannot get the users interact with your content online, meet them at their various locations through Digital Out of Home (DOOH) activations”. Sharon

Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage. This is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH. The term digital out of home (DOOH) is usually used in relation to advertising based networks. Digital out of home advertising networks can be found in many places including your local breakfast diner, a doctor’s office, or even on gas pump toppers.

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Cameroon: How Employers Usurp Employees rights.

sad employee
Worried employee at desk

Most employers in Cameroon will hypocritically clamour under the canopy of fighting youth unemployment and underemployement whereas they play the greatest role in the violation of Cameroon’s labour code. It is saddening how employers manipulate the law, subject employees under deplorable working conditions and wickedly consume the greatest share of the money they both work for.

Most of these employers (approximately 70%) claim they are doing their best in creating condusive working environment but they are the “devil smiling with darts in hand”. Cameroon’s public and private sectors are championing this devastating labor conditions. At some point, one will think that the public sector will be better off but ask its workers how long it takes to get a salary increase, re-classification or change of role except you have a “god-father” or finances to bribe your way through. This is indeed sad. If we sincerely want to put an end to in-human practices, mankind has got to embrace the right way of life. I will show you two major aspects on how much of exploitation employers in Cameroon have metted on their employees. These facts are backed up by the Cameroon Labour code of Law No. 92/007 of 14 August 1992

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How to use Mobile App Marketing for your business.


Mobile App Marketing

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!

As a marketer, mobile is a very powerful place for you to connect with your audience.

However, with great power, comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.

How often do you interact with web pages on your mobile? Have you tried to compare the amount of time you spend on Mobile apps versus time spent on web pages? How much of the SMS do you use? How conversant are you with USSD codes? How do you react whenever you receive incessant messages from your mobile operators? How much of the desktop experience do you want to have on your Mobile?

These and more are common questions marketers have to ask themselves when they chose to create awareness and sell their products through Mobile marketing.

Over the years, the Mobile trend has evolved with 80% of internet users being connected on their devices and the most active being within the age brackets of 21-34. This is therefore a suitable position to pitch a tent and revamp your business sector via mobile. Always remember, internet users do not want to be interrupted, they need you to engage them and flow in their trend of activities online.

Do not seek to reach your users through SMS Marketing or USSD codes anymore, get into their world, engage them with experiences that matter most.

If we neglect the power of Mobile App Marketing today, we are neglecting the power of the future of Digital Marketing.

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Customer Relationship Management (CRM): What to consider.


Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.


CRM software

CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it.

The other main functions of this software include recording various customer interactions (over email, phone calls, social media or other channels, depending on system capabilities), automating various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system.

Common features of CRM software include:

  • Marketing automation: CRM tools with marketing automation capabilities can automate repetitive tasks to enhance marketing efforts to customers at different points in the lifecycle. For example, as sales prospects come into the system, the system might automatically send them marketing materials, typically via email or social media, with the goal of turning a sales lead into a full-fledged customer.
  • Sales force automation: Also known as sales force management, sales force automation is meant to prevent duplicate efforts between a salesperson and a customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.
  • Contact center automation: Designed to reduce tedious aspects of a contact center agent’s job, contact center automation might include pre-recorded audio that assists in customer problem-solving and information dissemination. Various software tools that integrate with the agent’s desktop tools can handle customer requests in order to cut down the time of calls and simplify customer service processes.
  • Geolocation technology, or location-based services: Some CRM systems include technology that can create geographic marketing campaigns based on customers’ physical locations, sometimes integrating with popular location-based GPS apps. Geolocation technology can also be used as a networking or contact management tool in order to find sales prospects based on location.

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The Master Hand behind #Njorku; The online job search platform.

You may have heard or used the online job search platform called Njorku but you may never have known who fuels that engine. He’s a young multi-talented Cameroonian with keen interest of helping everyone both in Cameroon and Africa get a job.

Ride on with me as we discover the man behind the curtains.

 Who is Mambenanje?

Mambenanje a.k.a Churchill, is a Cameroonian self-taught software engineer and entrepreneur. I am the founder of two Cameroonian technology companies and a strong technology panafrican brand named Njorku the elephant in Africa’s tech scene.

Where did this name ‘Njorku’ get its origin and what is it all about?

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Characteristics of a Public Relations Campaign

A public relations campaign is a series of activities that are planned in advance and relate to a specific goal.


This contrasts with other areas of PR, such as general ongoing publicity tactics, paid advertising, and reacting to events. Ultimately a public relations campaign has three characteristics:

  1. Identifying an objective.
  2. Finding the message that will help achieve that objective
  3.  Communicating that message to the appropriate audience.


A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product, service or brand, but ideally it will be more specific. This could include a company increasing sales of a product or a pressure group changing public or government behavior. A specific objective not only makes it easier to focus the planning and execution of a campaign, but also to quantify its success.


Public relations requires a clear message for the organization to communicate. A good rule of thumb is to make the message as clear and concise as possible without losing precision or risking ambiguity. Ideally the message will not just inform the audience of a particular fact or viewpoint but will spur them into taking a particular action.


Public relations campaigns occasionally target the entire population but usually need to target a specific group. This should be the group most likely to respond as desired to the message. For a company, this could be the type of consumer most likely to buy a particular product or service, which takes into account interests, tastes and spending power. For a membership group, this could be potential members. For a campaign group, this could either be potential activists and supporters, or it could be people in authority with the ability to make decisions that promote a cause.

Other Considerations

There are a wide range of other factors that can affect the success of a public relations campaign. One is that it operates to a planned budget and that the money is spent in the most effective way possible. Another is that it does not fall foul of any regulatory issues– for example, by defaming somebody or by breaching rules on incentives offered to public figures. Public relations staff also need to plan carefully to make sure a message cannot be misinterpreted or cause offense.

The Four Cs in Digital Marketing

We live and operate in a digital world. That’s no secret at all.


Our personal lives and businesses have been going through a digital transformation over the last few years.

We’ve now reached a point where we can really see the effects of technology and the digitalisation of things on the advertising industry.


There are Four Cs that sum up these effects.


It’s no surprise that the first C is change. Technology is allowing us to push boundaries, create and experiment in different ways to engage consumers and deliver commercial results to clients in ways that were never thought possible.

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Getting a strong CV ready is an important part of the job searching process. A good curriculum vitae (CV) is essential when looking for work, especially now, when there are often so many candidates for the same position.

Your objective is to get to an interview, Your CV needs to make you stand out from the crowd and ensure you get to that stage. Remember that Recruiters have many hundreds of applications for each job, and on their first sort through of CV’s they are looking for a reason to reject applicants, to reduce the” in” stack! So if you can’t be bothered to present a professional CV with no errors, and to demonstrate that you have researched the job and believe you are right for it, your CV will be on the “out” stack!

How to write a successful CV

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The main goal of a career summary is to immediately grab the hiring manager’s attention and share your most impressive qualifications, up front.

This summary is more effective than a resume objective  if you have many years of experience or vast experience in a specific career field. It advertises more about you than a resume objective does.

The summary is the first item on the resume, after your contact information.

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Plan and Manage your Events With “PARAGON EVENTS”

We provide answers to these.
We provide answers to these questions
  • Which events do you want to organize?
  • Which services do you need?
  • How often do you want your events to take place?
  • Do you have problems or get stressed out when planning and organizing weddings, concerts, cocktails, dinner, talk shows, TV presentations etc?

Don’t raise a finger. We do the job while you observe.

Contact Us

Events we plan and manage

Outdoor events
Outdoor events
Coporate events
Corporate events
Birthday parties
Birthday parties

Our services

  • Service traiteur
  • Logistics
  • Communication services
  • Event decor
  • Wedding and Birthday cakes

Contact Us

With “Paragon Events”, Enjoy every exceptional moment!!


When you talk of the banking sector in Cameroon, reference will always be made to “Giants” like UBA, Standard Chattered Bank, BICEC, ECOBank among others. These banks are put in place to facilitate and solve the banking transactions of Cameroonian citizens. It is obvious why people choose to use banks but the question today is, are banks still reference points of trust in our nation?

« Notre rôle ne doit plus être le seul financement des opérations d’import-export », précise un jeune cadre bancaire venu étoffer la Bicec.

BICEC bank which stands as the commercial banking giant in Cameroon with a total of about 65% of the market share is rather being criticized for the poorest customer service in the banking sector.

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Mbongo Tchobi on the Menu

Mbongo Tchobi, also known, as Mbongo is a spicy black tomato sauce with a smooth and  thick texture. It is a staple dish for the Bassa indigenes  of the Sanaga Maritime Division of Cameroon.  It’s distinctive taste and color is gotten from the burnt Mbongo stick over hot open flame.


  • 3 cubes of maggi
  • A teaspoon of salt
  • 3 Peppers
  • a mug of Water
  • tail of a cow or cat fish
  • Five cloves of garlics
  • 4 tomatoes
  • One large onion
  • 1 cup of vegetable oil
  • 1/2 glass of ground green spices
Image result for how to cook mbongo tchobi
Image result for how to cook mbongo tchobi
Image result for how to cook mbongo tchobi
ground mbongo, country onion and the back of country onion tree


  • If using cat fish, heat water and pour over the fish for cleaning
  • Grind/blend all the ingredients to a unique texture and mix with 2 cups of water in a pot
  • Add slices of fish to the mixture
  • place on fire and simmer for 10 to 15 minutes.
  • Add oil and shake pot then allow on heat for a minute or two.
  • Adjust seasoning.
  • Serve either with plantains, cocoyams or rice


SMART is a Mnemonic acronym depicting how your objectives should stand out. It is a primary focus that in a bid to attain business goals, you must lay down your objectives in order to observe and see whether they are being  attained or not. Most often, when objectives are SMART the results turn out to be positive.

Ideally speaking, every business aiming at success must have laid down SMART objectives which in other words can be their landmark or chief cornerstone. When these objectives are laid down, it enables the business to see where it is making remarkable success and where it is failing. Having a well defined and laid down SMART objective for your Social Media Marketing usually leads to a clear cut out ROI (Return on Investment).

Like the mnemonic denotes;

SMART objectives

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Emails in #DigitalMarketing

Email marketingEmail marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

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Going through Social Media Channels like Facebook, Twitter, Google+ and YouTube to name a few, one will be tempted to ask if the presence of brands on these media is actually worth while.

Excerpt of negative comments on a brand on Social Media
Excerpt of negative comments on a brand on Social Media

Most brands use the web and social media channels as a hub  to get closer to their subscribers in a bid to create brand affinity and advocacy. With the constant evolution of the digital world, social media channels have become a tool for propaganda and advocacy: reasons why some wars, conflicts or law suits can trace their genesis back to Social Networks. Not only do users of social media channels see them as forums for revenge for any damage a brand may have caused him or her, they equally see it as a tool to communicate with the brand directly with the objective of getting solutions to their problems within the shortest time possible.

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#YelloAfterWork with MTN Cameroon.


The 30th of July, 2015 saw the birth of a trendy and mind buzzing Digital Soirée organized by MTN Cameroon. With main objective of leading the delivery of a Bold New Digital World to it’s customers, MTN Cameroon targeted a hand full of her digital customers to make their lives a whole lot brighter in a friendly and digital atmosphere.

The hall, the people, the ambiance and even the air around was a demonstration that the Mobile Telephone Network giant gets closer and closer to its subscribers.

Permalien de l'image intégrée

The 2 hours soirée was characterized by innovative exchanges between MTN staff and customers, workshops, problem-solution interaction and the ground breaking Hashtag #YelloAfterWork which in just 1 hour got a reach of more than 300.000 tweeple.

Being the first of its kind since the existence of MTN Cameroon, the reaction of invitees and the public towards to event was a clear proof that this brand stands on the ‘rocks of time’ within the Cameroonian populace.

Except of #YelloAfterWork
Excepts of #YelloAfterWork

#YelloAfterWork has come to stay with lots of interesting packages and adventures in a unique digital way.

Would you dare to miss the next edition?

Your Business needs a website to succeed… Meet Elvizy!!!

We do Personal Sites, Associations, Companies/Institutions, Social Sites, Ecommerce, Forums etc.
We also do graphic design services (logo, business card, poster, CD cover, Banner etc.), Web Hosting, List Building, Social Media Services (Facebook page likes, YouTube views, twitter followers etc.), Search Engine Optimization etc.
Contact details;
skype: elvizy
WhatsApp: +380937009395

Your services are needed for the position of a Digital Marketing Officer

ACONNECT GROUP is needs your services

ACONNECT GROUP jobs in Cameroon

Job Description

Essential Duties and Responsibilities
Interact with our customers to align unselfish service of their needs, with our corporate objectives
Be the eyes and ears of our brand as if your own reputation depended on it
Build and maintain our content distribution network by way of social media channels
Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
Interact with legal, search, client and cross corporate agencies.
Create content for feeds and snippets in various social media sites.

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Job Vacancy for the position of a Web Developer (Back-End and Front-End)

Professional Skills

1. Source 
, IntelIJ, Eclipse and Netbeans preferred)
 2. A 
 Android 3. Basic
 4. Experience 
Services 5. Work with outside data sources and API 6. Experience working with remote data via REST and JSON 7. Creative and mad with ideas. 8. Expertise in Web Applications and programming languages such as HTML5, CSS, JavaScript, JQuery and API’s. 9. Coding, designing, debugging, and updating a website 10.Strive to create visually appealing sites that feature user-friendly design and clear navigation. (UI and UX)

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Explore TeleMarketing…

Telemarketing (sometimes known as inside sales, or telesales) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing Call Center
Telemarketing Call Center

An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company’s consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service. It involves two major categories which are business to business and business to customer. At the end of the day, the company’s objective is to add value to the customers while making profit.

The subcategories of this activity are

  • Lead generation, the gathering of information and contacts
  • Sales, using persuasion to sell a product or service
  • Outbound, proactive marketing in which prospective and preexisting customers are contacted directly
  • Inbound, reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Regardless that this activity is an arm of the marketing process for most companies, some negative factors have been attributed to it:

The annoying factor
The annoying factor
  • Telemarketing has been negatively associated with various scams and frauds such as pyramid schemes, and with deceptively overpriced products and services.
  • It is often criticized as an unethical business practice due to the perception of high-pressure sales techniques during unsolicited calls. Telemarketers marketing telephone companies may participate in telephone slamming, the practice of switching a customer’s telephone service without their knowledge or authorization.
  • Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening. Some companies have capitalized on these negative emotions.

Nonetheless, the ideal is to “wow” your customers and make profit without necessarily intruding.

Tips for a Productive Day

Time management is a key factor everyone wrestles with. More often than not, we are caught in situations of not being able to meet set objectives simply because 24 hours was insufficient. Worthy of note is the fact that no one has more than 24 hours a day but the key to effectiveness is to maximize your given hours and accomplish set objectives. You could even be efficient if you achieve your daily objectives in less than or just the number of hours allocated for each task.

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Grace your table with Achu and Yellow Soup over the weekends

Achu and Yellow SoupAchu and Yellow soup is a staple meal consumed in the NorthWest Region of Cameroon precisely by the Mankon, Bafut, Nkwen, Awing and Akum people. Slowly but surely, it has graced the tables of most indigenous Cameroonians. It can be accompanied with huckleberries, egg plant, mushroom and/or smoked fish.

Get a detailed procedure of how to cook and serve your family with it. Continue reading

Youth Unemployment in Cameroon

anotherYouth unemployment in the world is eating deep like a can-car worm yet, aspirations for better days keep rising. The International Labor Organization (ILO) estimates that there are 75million 15-24 year old looking for jobs across the globe. An estimated 26million youth are not in Education, Employment or Training (so-called NEETs). Globally, about 85% of the world’s young people live in developing countries and an increasing number of these young people are growing up in cities. In many cities on the African continent, more than 70% of the inhabitants are under the age of 30 with about 65% of the total population below the age of 35 years. Making Africa the most youthful continent in the world. Continue reading


Who is Valerie Viban?

I am a young Cameroonian. Driven by the desire to create positive change in society.My philosophy is hard work +prayers=Success.i believe in doing common things in uncommon ways.                            

What do the people know you for?

People will best tell you what they know me for.But without any sense of pride I think people know me for boldness ,eloquence and my great inspirational and motivational words and write ups.


We will like to know you academic background. Can you brief us on it, please?                                                          Continue reading

ROTFL: No One Says ‘LOL’ Anymore

Laughing out loud may never go out of style, but typing it has.

According to a new Facebook study, online laughter has devolved from the modern “lol” to a more traditional “haha.”

During the last week of May, the social network collected anonymized posts and comments with at least one string of characters matching laughter—”haha,” “hehe,” “lol,” or various emoji.

“As denizens of the Internet will know, laughter is quite common: 15 percent of people included laughter in a post or comment that week,” a Facebook blog post said.

The classic “haha” prevailed, followed by different emoji and the giggling “hehe”; “lol” and variations thereof, meanwhile, were scarce.

Age, gender, and geographic location seem to play a role in laughter type and length: Young people and women, for example, prefer to send a smiley-faced emoji, while men are wont to type a longer “hehe.”

Folks in Chicago and New York prefer emoji, while Seattleites and San Francisco residents favor “haha.”

The study, released last week, was inspired by an April New Yorker article about e-laughter.

Facebook found that 46 percent of people posted only a single laugh during the last week of May—perhaps in response to a friend’s hilariously bad day, or a celebrity joke shared with the masses. Eight-five percent posted fewer than five.

Perhaps more intriguing is the 52 percent of people who used one type of laugh, whereas 20 percent used two different ones. “Haha” (which includes terms like “hahaha,” “haahhhaa,” etc.) was most common, beating emoji (33.7 percent) and “hehe” (13.1 percent).

The act of laughing out loud, however, counted only 1.9 percent in one week, highlighting the slow death of an Web-born phrase. The term, however, remains popular in Alaska, California, Colorado, Florida, Hawaii, Louisiana, Maryland, and Texas, according to Facebook’s data.

In early 2011, Internet slang LOL, OMG (“oh my gosh”), and FYI (“for your information”) entered the online Oxford English Dictionary, joining acronyms TMI (“too much information”) and BFF (“best friends forever”).

Windows 10: How to Protect Your Privacy

Most of us use the free Gmail email service, which everyone knows sifts through the text of your emails to choose ads to display through DoubleClick or Google’s other advertising platforms. It turns out Microsoft, which launched Windows 10 as a free service, does pretty much the same thing.

Windows 10 Bug ArtIt’s all clearly outlined in the Microsoft Privacy statement, which says that Redmond collects data when you “create a Microsoft account, submit a search query to Bing, speak a voice command to Cortana, upload a document to OneDrive, or contact us for support.”

How does it use the data? Just as Google and Apple do: To improve its software and services and to serve you relevant ads and promotions. But Microsoft also claims that it does “not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to target ads to you.” But it does share your personal data “to complete any transaction or provide any service you have requested.” And, as with every other online service, to comply with law enforcement and “to protect lives; to maintain the security of our services; and to protect the rights or property of Microsoft.”


You can opt out of many of the parts of Windows 10 that give Microsoft a way to collect data, but doing so disables some of the operating system’s best new features. You could run a PC without a Microsoft account (something you can’t do on an Apple Mac or Google Chrome OS computer), for example, but then you wouldn’t get syncing with OneDrive or access to the Windows Store of apps. To use a Windows 10 PC without a Microsoft ID, you can use what the OS calls a “local account.” You can make that change in the Settings app’s Accounts page.

Windows 10


If you haven’t installed Windows 10 yet and you’re a privacy maven, don’t choose “express settings” during setup; when you take this route, you’ll get granular privacy choices. You can also go to your Microsoft account’s privacy settings page at, where you’ll find options for personalization, apps, marketing, and search privacy. You can set your advertising opt-in options at

The next thing you can do to prevent sending any personal information to Microsoft is to disable Cortana, the personal voice-responsive digital assistant. When you first set up Windows 10, you’re asked whether you want to use Cortana or not, and you can turn her off at any time. Simply pop up Cortana’s panel, choose the Settings gear, and slide her switch to the off position. The paranoid will also want to switch off the online search capability, too. Note that there’s a link to other privacy settings at the bottom.


THE OBSERVER; Good morning “CIMILAR” and welcome to a treat with “THE OBSERVER”. How are you?

CIMILAR; Good morning, We are great THE OBSERVER

THE OBSERVER; It is a pleasure having you here for an exclusive interview. I must apologize for interrupting the sweetest moments of your morning rest. I hope i didn’t interrupt anything, a star has no privacy you know. (Laughs) Or do you have one.

CIMILAR; Not at all, it’s always a pleasure and delight for us to reach out when ever necessary.

THE OBSERVER; Thank you for honoring this invitation to tell your audience who you really are. Let’s get to the business of the day

  1. How did Cimilar discover their talents in music?

In the early 2000s while in secondary school individually we had discovered our talents from the excellent performances in school choir and also from individual song compositions, Talking of unifying the talents and making it Cimilar, after secondary through university we met again thanks this friend we had in common. From there we decided to take a serious step and today we are Cimilar. Check out our little beginnings;

  1. Where can we find your tracks at the moment? How many do you have?

You can have our tracks on Youtube; At the moment, we have five compositions with 2 already in the air. That is Nayo and Something (Cherie Cherie) which can also be used as call back tones with MTN Zik

A smile accompanies our THING
A smile accompanies our “THING”
  1. What approach do people have towards you at this point of your career?

It is but normal for us getting mails, calls, fans that actually recognize make comments like ‘Congratulations’ and so on….

  1. What inspiration do you have for the upcoming generation?

Primarily we try as much as possible to work professionally and this is appealing to the public. As we rightly said about receiving calls and mails and example of such a mail can be Cimilar “I love your music and everything about you, how do I become like you?. We try as much as possible to be open to those youths who seek to grow and look up to us; we create no information barrier or superficial scarcity to the public.

  1. Would you mind telling us a little about your aspirations

Working with the same speed, professionalism, and most of all by God’s grace, we hope to be at the highest level of our career. Concerning our strength and weaknesses we merged our talents because we complete each other. We intend to hold unto hard work, complicity and unity to excel.

6) Any last word for your audience.

We will be glad to have you visit and follow us  on our Twitter ;, Youtube; and Facebook; 

It was indeed a pleasure having the DUO today. We hope to have you here as often as possible. Your fans and followers are expecting a lot from you, I know you won’t let them down.




Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost

Marketing in the digital era

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Initially, older generations especially in the domain of marketing had to move from place to place either studying the market, sampling opinions or helping interviewees to fill questionnaires simply in a bid to get vital information from their customer on what they Perceive of their business. Today, an African firm can target and sell to consumers based in any part of the world simply with a digital click.

Marketing in a digital way does not only end at products and services. We find individuals marketing them selves on Social networks, blogs, websites and what have you. Marketing on it own can be defined as the changing day to day trends so, the media is needed to project these changes and meet needs and demands.

The mind of a digital marketer
The mind of a digital marketer

Marketing on the digital media makes it possible to get results and data of all activities carried out on the product displayed online. It goes far beyond ordinary imaginations and speculations


Could you tell us a bit about what you do?

Not just a young ambitious and creative Cameroonian, I am equally an Administrative Assistant,  music trainer at the University of Buea, and an actor in the Cameroon Film Industry. I compose soundtracks for movies, anthems for schools, and choral tunes.

T Son in  Tallinn, Estonia.
T Son at a live musical presentation; Tallinn, Estonia.

Why did you choose to go into Music?

I want to express my opinion and emotions in the world of entertainment. Music is like a bell ringing in my heart and telling me of the beauty of art, changing the world through music. My passion for music is beyond measure and I’m looking forward to investing my time and energy in it.

How did you get to where you are now?

Hardwork, determination and PATIENCE brought me to this lamplight.

What’s a typical working day like?

 Getting up and preparing for work. When at work, I do my best to have a good relationship with colleagues and superiors and also I walk through to be more productive and useful.

What qualifications and training do you have?

I hold a BSc in Management, a couple of attestation on the craft of music and Acting.

What other skills do you need?

I need to reflect more on folk music and acting for film. I need to improve my skills on piano, violin and saxophone.

What’s the best thing about your job?

When am on stage or in front of the camera, i feel like talking to the world and my voice being heard. Indeed, I feel happy.

Even in acting, he spits out his heart.
Even in acting, he spits out his heart.

What’s the most difficult thing about your job?

Promoting my craft and image has been a difficult task. Its been also difficult for people to belief in what i do. But it shall be well within a twinkle of an eye in Jesus’ name. 

Was it difficult getting your first job?

Not at all. I was favored and loved for what I do and that’s what granted me a job. 

What advice would you have for anyone who wants to follow in your footsteps?

My advice is simple; to proof yourself in life, you must improve on what you do and its all about hard work, determination and patience.



MTN Mobile Money commonly referred to as MoMo is one of the most important services provided by MTN. It permits users carry out money transactions on their phones regardless of where they find themselves in Cameroon. Though yet to be accepted, appreciated and used in the Cameroonian landscape, it is most convenient that you can imagine. Have you ever been faced with a tough situation in the late hours of the night that only a phone call can help? Then will you realize how important mobile money can be. With just a few clicks, things can be restored, thanks to the mobile money service.

I really did not appreciate this service the day I returned home at midnight and had no key to grant me access into the house. Then i remembered “I have 250F in my neglected Mobile Money account”. Do you know what I did?  Of course you do.

The must enthralling aspect about this service is that creating an account is free; you simply go to any MTN Service Center or a Mobile Money sales point and have you cash in your phone.

MTN Mobile Money
MTN Mobile Money

Just like any other medium for money transfer, Mobile Money grants you facilities like;

  • Money transfer anywhere any time
  • Airtime purchase
  • Payment of bills for ENEO, Postpaid and MTN’s hosting services
  • Purchase of fuel at MRS filling stations in Douala
  • Payment of school fees in Universities
21 days
Mobile money cash transfer

Do not get worried about the cash in your account if your phone or sim card is stolen. Rather, rush to an MTN service point, retrieve your number and get you account running.

What are you waiting for? Get your cash Everywhere You Go!


Ready for the contest?
Ready for the contest?
This inter-neighbourhoodMTN Petit Goal” football tournament  organized by MTN Cameroon for youths between the ages of 14 and 17 years will take place from August 1st to September 5, 2015 in Douala, Yaounde, Bafoussam, Garoua, and Maroua
This tournament is aimed at giving the youths an “ambiance” during this period of vacation. It is also a form of physical exercise which of course is essential for the health.
Participate in a team of at most 10 people by registering here:
Who will be the winner?

“T. Son Evas” AT IT AGAIN

Tubuo Evaristus Tohmountain also known as T. Son Evas (Afo-Akom Jr.) is representing CAMEROON at the Jeunesses Musicales International Ethno Camps in Belgium, Germany and Estonia which will last for 6 weeks.

T. Son Evas representing Cameroon in Europe
T. Son Evas representing Cameroon in Europe

The young Cameroonian who hails from Kom, North West Region of Cameroon has sailed through the world of Music and eventually finds himself in a position of higher heights. He is a BSc. degree holder in Management from the University of Buea who finds it pleasurable to blend academics with extra curricular activities.

He began his career back in the days in Kom when he did back-ups for his famous father Afo-Akom then moved to the University of Buea choir as chorister then to Music Director and eventually Trainer of this prestigious choir. Being the second runner-up at last year’s music competition organized by Les Brasseries du Cameroun, Jeunesses Musicales International Ethno Camps is just a continuation of greater achievements for this young Music Star.

Finals at Muzic Star Cameroon
Finals at Muzic Star Cameroon

On the 20th of July 2015, T. Son Evas appeared on THE ESTONIAN NATIONAL TELEVISION at an interview dwelling on the existence of Folk Music in Cameroon. It is no doubt that talents are not exhibited in private but in public. His stay in Europe will definitely showcase Cameroon’s potentials in the world of  music. He is equally an actor.

Big-Up to #237

How updated are your skills?

The world of work has changed significantly in the last 20 or 30 years, and again during the current recession. No one can expect a job for life anymore, working your way up the organisation until you retire at 65 with a gold clock and a final salary pension.

In today’s world many companies are themselves bidding for work which is outsourced, and are under pressure to keep staff numbers tight, to remain competitive and win contracts.

When they win a contract they must set about finding suitably skilled and trained staff, normally via recruitment agencies, and often at short notice. They will often take staff on as contractors, rather than as permanent staff, utilising them as and when they need them.